Documented case study

Aria Saz o Kar

Marketing-unit systemisation, channel expansion from two to six, and team development for durable growth.

Aria Saz o Kar case study and brand mark
PROJECT

Developing a sustainable mix of marketing channels and moving from fragmented activity to a manageable operating structure.

Core deliverables

What the team can use at handover

  • Launch the marketing unit and standardise its workflows
  • Expand marketing paths from two to six across events, B2B, B2G and digital
  • Extend market activity to Tehran and build targeted relationships with specialist NGOs
  • Recruit and train a dedicated team for operational continuity

Expected outcomes

The change that should become visible

  • Expanded active channels from two to six
  • Established a systematic marketing unit and delivery team
01

Challenge

Developing a sustainable mix of marketing channels and moving from fragmented activity to a manageable operating structure.

02

Strategic actions

The scope below follows the actions recorded in the published case study.

  • Launch the marketing unit and standardise its workflows
  • Expand marketing paths from two to six across events, B2B, B2G and digital
  • Extend market activity to Tehran and build targeted relationships with specialist NGOs
  • Recruit and train a dedicated team for operational continuity
03

Published outcomes

These outcomes are a faithful translation of figures or conclusions published in the supplied portfolio.

  • Expanded active channels from two to six
  • Established a systematic marketing unit and delivery team
04

Source and publication boundary

This page is based on page 6 of the supplied portfolio. No confidential detail or outcome beyond that document has been added.

  • Published organisation name and challenge
  • Source-supported strategic actions
  • Quantified outcomes only where the document states them explicitly
05

Publication transparency

This page reflects only the engagement scope supported by the source. Quantified outcomes, growth figures and confidential detail are not added without evidence and permission.

  • Recorded name and brand mark
  • Publishable scope description
  • Unsupported claims withheld
06

How to evaluate this record

This page shows a name and scope that can be supported for publication. A new engagement still requires a separate review of the challenge, internal-team role and required outputs.

  • Separate published scope from a performance claim
  • Do not treat industry similarity as challenge similarity
  • Use discovery to ask about method, ownership and publication boundaries
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