Aghajani Handicrafts

Challenge

Limited audience touchpoints and a need to improve visitor-to-buyer conversion.

Strategic actions

The scope below follows the actions recorded in the published case study.

• Expand audience touchpoints across digital media
• Design and run three targeted acquisition and return-customer campaigns

Published outcomes

These outcomes are a faithful translation of figures or conclusions published in the supplied portfolio.

• Increased sales by 300% through digital marketing
• Improved customer conversion from 6% to 15%

Source and publication boundary

This page is based on page 9 of the supplied portfolio. No confidential detail or outcome beyond that document has been added.

• Published organisation name and challenge
• Source-supported strategic actions
• Quantified outcomes only where the document states them explicitly

Publication transparency

This page reflects only the engagement scope supported by the source. Quantified outcomes, growth figures and confidential detail are not added without evidence and permission.

• Recorded name and brand mark
• Publishable scope description
• Unsupported claims withheld

How to evaluate this record

This page shows a name and scope that can be supported for publication. A new engagement still requires a separate review of the challenge, internal-team role and required outputs.

• Separate published scope from a performance claim
• Do not treat industry similarity as challenge similarity
• Use discovery to ask about method, ownership and publication boundaries